By Amy Gilroy
Electronics was the second most popular gift, second only to clothes, with nearly half of all shoppers buying technology, according to a Consumer Electronics Association (CEA) study.
As for online shopping, total online sales were up 26 percent on Black Friday from a year ago, said comScore. About 50 million Americans visited online sites on Black Friday, up 35 percent over last year.
Best Buy (NYSE:BBY) was one of the top destinations as it offered heavy discounts on TVs and Blu-ray players, said Reuters and NBC.
Best Buy was more aggressive in pricing this year than last with one analyst stating its discounts were steeper than Amazon’s (NASDAQ:AMZN) in some cases.
“Last year, they weren’t as responsive with their pricing as they needed to be. We are seeing a different set of behaviors from them this time around,” said Lawrence Creatura, a portfolio manager at Federated Clover Investment Advisors, reported Reuters.
In online shopping over Black Friday, Amazon had 50 percent more visitors that any other retailer. Wal-Mart (NYSE:WMT) came in second for online traffic, followed by Best Buy (NYSE:BBY), Target (NYSE:TGT) and Apple (NASDAQ:AAPL). All saw traffic increase by double digits over last year, said comScore.
In total a record 226 million shoppers visited stores or online sites from Thursday through Sunday, up from 212 million last year, according to an NRF survey.
U.S. retailers rung in a record $52.4 billion in sales over the Thanksgiving weekend, surprising analysts.
Almost 123 million people in the U.S. are expected to shop today, on Cyber Monday, up from nearly 107 million a year ago, said the NRF, referencing a BIGresearch study.
You can see more early details on weekend sales from the National Retail Federation here.