By Mick Weinstein
This TV ad spot was banned in the UK shortly before its planned debut because it “denigrates the bottled drinks market,” according to Clearcast, the body that clears TV ads against the UK’s Advertising Standards Code. The ad is for SodaStream, a Nasdaq-traded (SodaStream International Ltd., NASDAQ:SODA) emerging competitor to Coca-Cola (NYSE:KO) and PepsiCo (NYSE:PEP) that sells make-at-home carbonated drinks.
SodaStream recently announced that it’ll be running an ad in January’s Super Bowl — which will cost it about 10% of its yearly earnings.
Video: Banned SodaStream Commercial
The above article comes from Covestor.
Covestor Ltd. is a registered investment advisor. Covestor licenses investment strategies from its Model Managers to establish investment models. The commentary here is provided as general and impersonal information and should not be construed as recommendations or advice. Information from Model Managers and third-party sources deemed to be reliable but not guaranteed. Past performance is no guarantee of future results. Transaction histories for Covestor models available upon request. Additional important disclosures available at http://site.covestor.com/help/disclosures. For information about Covestor and its services, go to http://covestor.com or contact Covestor Client Services at (866) 825-3005, x703.